Dynamic+Stationery

= Business Identity Package =

Description of Project
Students will learn how to visually represent the identity of a business through logo design and business stationary. Students begin by designing 3 logos that are for an existing business. The best design will be chosen by the votes of classmates. The best logo will then be used to create a busienss card, letterhead and envelope designs. Students will continue to focus on using Contrast, Repetition, Alignment and Proximity.

The companies to choose from are:

Binary Hammer, a video game developer The Reno Aces, a minor league baseball team (for this client the logo [just the actual symbol you create] should double as the cap emblem) Heavenly Cupcakes, a San Diego based cupcake bakery A Different Drum, an independent music label

Standards
2.1: Solve a visual arts problem that involves the effective use of the elements of art and the principles of design. 2.2: Prepare a portfolio of original two-and three-dimensional works of art that reflects refined craftsmanship and technical skills. 4.3: Formulate and support a position regarding the aesthetic value of a specific work of art and change or defend that position after considering the views of others. 5.0: Students apply what they learn in the visual arts across subject areas. They develop competencies and creative skills in problem solving, communication, and management of time and resources that contribute to lifelong learning and career skills. They also learn about careers in and related to the visual arts

CA Visual Arts Standards 9 - 12 Proficient & Advanced

DLT
Students will be able to...
 * 1) Create 3 logo desgins that apply the principles of design effectively (Application)
 * 2) Critique the aesthetic value of the designs of classmates to help choose the strongest design (Analysis and Evaluation)
 * 3) Create a Identity package design including a business card, letterhad and envelope.

Academic Language Development
Students will understand the following terms...
 * Contrast
 * Repetition
 * Alignment
 * Proximity
 * Versatile
 * Timeless
 * Simple
 * Memorable
 * Appropriate

Checking for Understanding

 * 1) Create 3 Logo Designs according to Principles discussed in class
 * 2) Evaluate logos of classmates in class dicscussion
 * 3) Create Identity Package Design that incorporates best logo into designs that are both functional and aesthetically pleasing.

Resources
60 New Creative Business Sets Identify Popular Logos Game Logotype Lesson